Why reinventing a brand is not about logos july 24, 2017 by bennett porter, surveymonkey survey monkey svp of marketing communications bennett porter. In branding yoga, cowritten with hbs global research group there are two elements of brand authenticity, and they appeal to two different.
Thanks to the prevalence of ayurveda for hundreds of years, new mothers in kerala undergo a treatment reinventing the wheel rekha babu's soothika brand of oils are helping rebrand the traditional dhanwantharam.
Survey monkey svp of marketing communications bennett porter explains how her company rebranded itself by looking beyond an artistic.
Now we are far more convinced that ayurveda can go far deeper in is to re- invent its brand and make itself relevant to the current crop of. Dabur, a leading brand in the ayurveda for the past 133 years, has been is also aiming at re-inventing a brand that makes ayurveda products.